Marketing strategist in finance.
She identifies problems and builds the solutions.
Zoe is a marketing strategist in finance, bringing cross-sector consumer insight from the BBC, Netflix and The Motherhood Group at parliamentary level.
Her work spans brand and visual identity, B2B and B2C strategy, content governance and compliance, and the design of AI-powered marketing intelligence systems. She identifies problems and builds the solutions.
A new visual identity for an industry programme working with J.P. Morgan, Schroders, Fidelity and Aviva. Static, text-heavy posts replaced with hook-led templates, real faces and bold type, delivered within each partner's brand guidelines. Designed in Adobe Creative Suite and Canva.
The master template every post now starts from. One font structure, from heading to italics, set over the programme's skyline photography, so a partner vacancy, a quote or an event post all read as Investment20/20 at a glance.
One standard for every partner vacancy: design, caption, hashtags, timing and analytics.
Thought leadership opened on a hook, events captured on the day, and social brought onto the website.
It started as a proposal for an automated marketing intelligence system, because LinkedIn, Instagram, TikTok and Facebook only report on themselves. Zoe pitched it, it was signed off, and it grew. It is now the programme's full Marketing Strategy Hub: every pillar, objective, audience, tracker and decision in one place, with the masthead and design portfolio she made.
The challenge is no longer accessing data, but turning it into meaningful intelligence.From the hub
From "were we seen" to "what should change". The dashboard reports levels one to four; the strategy is judged on five and six.
Each one started with something nobody had flagged. She researched it, built the fix and rolled it out with the team.
Rathbones Graduate Academy reel, edited in CapCut for the partner campaign.
Built through strategic platform thinking and consumer research: search optimisation, trend-led editorial and reading what the data says about which moments people rewatch. The same instinct is why her finance content is built on hooks, pacing and faces.
@filmbyzoemakele ↗Media and finance, across London, Lagos and Dubai.
